Marketing mix of BMW BMW is a manufacturing company in Germany known for its world class cars and motorcycles, and it is also one of the worlds most recognisable and admired brands. The products undergo a continuous process of technological advancement to be of strong competition in the markets. Products in Marketing Mix of BMW BMW Company primarily focuses on the manufacturing and production of the high luxury four-wheels and two-wheels automobiles for satisfying the needs of consumers from across the world. The company earlier relied on luxury and style as its unique features. Understanding 4Ps of Marketing Mix of BMW BMW, also known as Bavarian Motor Works is a German multinational company which currently produces luxury automobiles and motorcycles, and also produced aircraft engines until 1945. Known for its reliability and quality workmanship, the company sold over 1.95 million BMW cars in 2013, as well as over 115,000 motorcycles. BMW’s selling expenses include sales, marketing and advertising expenses. BMW Group uses a range of elements of the marketing communication mix such as print and media advertising, sales promotions, events and experiences, public relations and direct marketing in an integrated manner in order to communicate its marketing message to the representatives of the target customer segment. BMW uses several channels for the promotion of its brand and products including traditional and digital channels. The products in the BMW marketing mix are premium sedans, SUVs and sports cars, which offer style, performance and a status symbol. In 2017, total selling expenses of BMW reached 6.2 Billion Euros which was at 6 Billion the previous year. These automobiles are manufactured in the specific places, which has all the certain needs for every segment. The company boasts a solid marketing mix which has remained strong all these years.