Good design makes a product easily understood. Good design should be make a product easily understood. If earlier designers carried the traditions of art toward industry, Rams carries industry toward the home and civil society. In that spirit, this monograph is as little book as possible. Most of all, good design is as little design as possible. A clear, comprehensive and beautiful presentation of Dieter Rams' life and his work. Good design is unobtrusive, honest, durable, thorough, and concerned with the environment.

He understands that to design timeless products … Dieter Rams: As Little Design as Possible Sophie Lovell and Klaus Kemp with forward by Jonathan Ive "Indifference towards people and the reality in which they live is actually the one and only cardinal sin in design" —Dieter Rams. Design historian Klaus Klemp refers to Dieter Rams as one of the two great bridges of modern design. Good design is unobtrusive, honest, durable, thorough, and concerned with the environment. Good design is as little design as possible Dieter Rams desk by Philip Sinden Referencing AEG designer Peter Behrens as the 'grandfather of design', Rams knows exactly where his influences come from. Most of all, good design is as little design as possible. It is a clear, comprehensive and beautiful presentation of Dieter Rams’ life and his work. Dieter Rams' life and work are indelibly linked to his thoughts about how people live, and how they can live better.

Dieter Rams recognizes the responsibility of designers to activate the liberating capacities of industriekunst and to enlist useful and agreeable objects in service of people and the planet.